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If someone asked what you do, could you clearly explain it in a way that excites them and makes them want to know more?
Absolutely! I can make it clear and engaging.
Sometimes, but I struggle to keep it concise.
No, I find it hard to explain without rambling.
Do potential clients instantly understand what makes you different from others in your industry?
Yes, I communicate my unique value clearly.
Somewhat, but I often blend in with others.
No, I struggle to express what makes me stand out
Does your brand messaging speak directly to your ideal client’s biggest pain points?
Yes, my messaging speaks directly to what my ideal clients are struggling with and looking for
Not sure, I mostly talk about my services.
Ooh good question. I don't think it does!
When you write a social media post, email, or webpage, do you clearly show how you help clients and solve their problems?
Yes, I clearly show how I can help and make a difference.
Sometimes, but I feel like my message gets lost.
No, I struggle to connect my message to their needs.
My website is giving me the leads and sales I want.
Yes
No
Does the top of your website instantly communicate what you do, how it helps your clients, and how they can work with you?
Yes, within four seconds of looking they know what I do, how that helps them, and how to work with me.
Maybe... but I'm not sure it's as clear as it could be
Not really....
What type of Call to Action (CTA) do you use most on your website?
I use clear, direct CTAs like 'Buy Now' or 'Book Now.'
I use softer CTAs like 'Learn More' or 'Get More Info.'
I don’t have clear CTAs or I’m unsure what to use.
Do you use customer testimonials to showcase the transformation your clients experience?
Yes, I use them strategically to build trust.
I have testimonials, but they don’t feel impactful.
No, I don’t use testimonials in my marketing.
What do the images on your website focus on the most?
They showcase the transformation my clients experience.
Mostly me, my brand, or my team.
Mostly my products or services.
Do you have a way to collect email addresses and stay in touch with potential clients?
Yes, I use an opt-in form, lead magnet, or email signup
No.
I mostly rely on social media to stay in touch.
Do you send your potential clients emails regularly? Emails that don't sell but keep you front of mind?
Yes, my email sequence nurtures and converts leads.
I use newsletters but not consistently.
No, I don’t have an automated nurture sequence.
If someone downloads a free resource from you, does your follow-up messaging guide them toward working with you?
Yes, I have a structured follow-up sequence
I send emails, but they lack strategy.
I don't send emails.
When was the last time you asked someone on your nurture list to buy?
Recently, I regularly invite my list to work with me as part of a strategy where my nurture emails naturally lead to a sale.
Occasionally, but I don’t have a clear strategy to guide my list toward a sale.
I send content, but I rarely ask my audience to take action or make a decision to work with me.
How do you feel about your messaging at the moment?